Dell | Product Launch | Integrated Campaign
To launch the new G3 and G5 gaming laptops in Brazil, Dell wanted to position its products as more than powerful machines—they wanted to celebrate the immersive worlds that gaming creates and the players who become heroes within them.
Challenge
How do you introduce a new gaming line in a category where performance claims alone are no longer enough to stand out?
How do you introduce a new gaming line in a category where performance claims alone are no longer enough to stand out?
Insight
For gamers, the screen isn't a barrier—it's a gateway. The most memorable experiences happen when players feel completely transported into another world.
For gamers, the screen isn't a barrier—it's a gateway. The most memorable experiences happen when players feel completely transported into another world.
Idea
We built the campaign around the thought: "Designed for a world where you are the hero."
We built the campaign around the thought: "Designed for a world where you are the hero."
By visually extending game universes beyond the laptop screens, we transformed the devices into portals where players become active participants in epic adventures rather than passive spectators.
Execution
The campaign launched across multiple touchpoints, including:
The campaign launched across multiple touchpoints, including:
TV commercials
Social media films
Digital content
Out-of-home advertising
Social media films
Digital content
Out-of-home advertising
Each execution reinforced the same visual language: immersive gaming experiences breaking into the real world.
My Role
Art Direction
Campaign Development
Visual System Design
Creative Collaboration
Campaign Development
Visual System Design
Creative Collaboration
Agency: Y&R Miami
Creative Partner: Felipe Dornelas
Creative Partner: Felipe Dornelas
Facebook and Instagram Carousel
Social Media Videos and TV Spots
